Last Friday I wrote about a little experiment I did in an attempt to determine the most popular beer blog on the web.
Basically I wrote a script that does a little triangulation between ranking systems on a blog aggregator (Technorati), a search engine (Google) and a blog reader (Bloglines), and tosses back the results. (For a full explanation, read the first post.)
Alas, I spent so much time in that first post explaining how I did what I did that I didn’t have a chance to list my full results. So here they are (along with a few notes):
Beer Blog Popularity as of 25 May, 2007
- A Good Beer Blog
Technorati Authority: 144 | Bloglines 104 | Google Page Rank: 6
Notes: Mentioned in my first post. As of this morning their Technorati Authority had risen to 150.
- Brookston Beer Bulletin
Technorati Authority: 121 | Bloglines: 15 | Google Page Rank: 5
Notes: The Authority of 121 reflects a combined 107 for the old URL and a 14 for the new one. (People need to update their links). Bloglines and Page Rank numbers reflect the old URL as well.
- The Beer Mapping Project
Technorati Authority: 98 | Bloglines: 10 | Google Page Rank: 6
Notes: The Beer Mapping Project’s Page Rank of 6 equals that of Beer Advocate. That’s pretty impressive given the amount of content generated on Beer Advocate each day. A Google number that high indicates that while not as many people may subscribe to the RSS feed, lots of people are clicking through to the site based on search results.
- The Brew Site: It’s all about the beer
Technorati Authority: 73 | Bloglines: 47 | Google Page Rank: 5
Notes: Even though The Brew Site has a lower Authority rank, it’s larger subscriber base and higher Page Rank kicked it to number four on the list. This is the highest ranking beer blog run entirely by one guy who is not directly affiliated with the beer business.
- Hop Talk
Technorati Authority: 82 | Bloglines: 8 | Google Page Rank: 4
Notes: More blogs cite articles on Hop Talk than on The Beer Site giving it a higher Authority rank. However, the lower Page Rank and Bloglines subscriber base placed it number five. (Could change quickly though.)
- Beer Haiku Daily
Technorati Authority: 66 | Bloglines: 9 | Google Page Rank: 4
Notes: Who knew so many beer lovers were weird Japanese poetry fans? Number six on the list is a great showing. Who sez we isn’t cultured peoples?
- Appellation Beer: Beer From a Good Home
Technorati Authority: 67 | Bloglines: 7 | Google Page Rank: 4
Notes: I was a little surprised by these results. I had assumed that any of Stan Hieronymus’ sites would easily clock in in the top three. Spidering this site though, I can see that the site’s rank may be artificially low due to a lower number of inbound citations (links) from other sites as compared to the top three beer blogs.
- Realbeer.com Beer Therapy
Technorati Authority: 48 | Bloglines: 28 | Google Page Rank: 5
Notes: The RealBeer main website is huge in comparison to the blog. Were the whole site RSS-capable (rather than just one section), I believe it’d rank at least four positions higher.
- Beer Me!
Technorati Authority: 51 | Bloglines: 2 | Google Page Rank: 5
Notes: Syndication of headlines only as opposed to full articles or abstracts probably keeps its subscriber numbers lower than the could be because that sort of thing tends to appeal to industry insiders (e.g., people in the beer biz) rather than regular folks. Authority and Page Rank are still quite respectable. This site could easily move up in the next few weeks.
- Stonch’s Beer Blog
Technorati Authority: 43 | Bloglines: 2 | Google Page Rank: 4
Notes: Stonch is a prolific writer, so I have to assume that his Authority rank is artificially low because he tends to write a lot about local pubs and what he’s up to rather than what everyone is writing about. (Recall that ‘Authority’ gets its ranking from the number of other blogs citing your posts or vice versa.) Still a very respectable showing for a guy who makes beer in a plastic bin and shares it with friends (and the homeless) in a park.
Up and Comers
While not in the top ten, each of the blogs below is on an upward trend and could easily pop into the top ten over the next few months.
- Brew Like A Monk
Technorati Authority: 29 | Bloglines: 15 | Google Page Rank: 5
- Speaking of Beer
Technorati Authority: 33 | Bloglines: 5 | Google Page Rank: 4
- CURE FOR WHAT ALES YOU | Microbrew Craft Beer Blog
Technorati Authority: 33 | Bloglines: 1 | Google Page Rank: 3
- The Brew Lounge : Beer Tasting Brewing and Culture
Technorati Authority: 26 | Bloglines: 11 | Google Page Rank: 5
- Big Foamy Head
Technorati Authority: 27 | Bloglines: 7 | Google Page Rank: 4
- Hedonist Beer Jive
Technorati Authority: 26 | Bloglines: 13 | Google Page Rank: 4
- A Roughneck’s Take On Beer
Technorati Authority: 17 | Bloglines: 4 | Google Page Rank: 4
- Monday Night Brewery : Atlanta, GA
Technorati Authority: 17 | Bloglines: 0 | Google Page Rank: 2
- Flossmoor Beer Blog
Technorati Authority: 16 | Bloglines: 1 | Google Page Rank: 4
Some closing notes, thoughts, etc.
- This is an attempt to measure popularity, not actual readership
None of the metrics I used counts actual site traffic or readership. All it does is make an assumtion that a blog with more links to/from it, higher search engine results, and more RSS subscribers is more “popular” than one with lower numbers.
- It’s already inaccurate
All of these measures are snapshots. The moment I took them they were obsolete. Because they’re based on rolling figures (like the number of links over the past six months), they’re changing all the time. (For example, A Good Beer Blog has risen six points in Authority ranking in just the past five days.) If you see two blogs within a couple of points of one another, they can easily flip flop simply based on frequency of posts, whether other people added or dropped links to them, and so on.
- We’re not that big of a community
If you take a look at the Authority rankings of some other areas of interest like restaurants, wine, tech gadgets, tv shows, and so on, you find hundreds of blogs with numbers well into the thousands. When the top Beer Blog is only 150 it tells you that this is a pretty small world (since ‘Authority’ is based on unique links in posts, the more unique links, the higher the ‘Authority’). Search “beer” you come back with thousands of sites. Limit that with “craft brewing”, “micro brewing” and so on, and you get down into the low hundreds. (This probably has something to do with the fact that we don’t have a lot of techno-weenies in our midst, so not a lot of us are blogging.) Chances are, if you’re a regular beer blog reader, it’s quite likely that you know most — or maybe even all — of the beer bloggers out there. A micro community for micro brews… pretty cool.
- I’ll do better next time
In goofing around I found a whole bunch of other tools and metrics from places like FeedBurner that’ll help me measure popularity more accurately. Gimme another month and I’ll even be able to do little charts and stuff. (Oooooh, shiny objects).
If you’ve got any ideas, comments or suggestions, you know I want to hear them. Just use the comment form or drop me a note at beerbuddy (at) mybeerpix.com.